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If you’re in charge of your own PT practice, you may find marketing the most challenging aspect of your business. We hear the same thing from new and long-standing practices alike.
At its core, marketing is building connections. You are already an expert in physical therapy and rehabilitation, and understand the needs of your patients. To communicate to the market successfully, you must:
Every physical therapy marketing plan should integrate traditional (offline) programs with new media (online) strategies.
Are you struggling to make your physical therapy clinic more profitable? If so, it might be time to reevaluate your current PT marketing strategies. That’s why FYZICAL has been helping our physical therapist partners to improve their marketing programs for years. Here, we’ll give you a few pro tips on the value of a two key marketing strategies.
Below, we've compiled a combination of six marketing guides, tip sheets and templates for physical therapy private practice owners to help market their practice. Learn tips and strategies to increase your referrals, drive new business and increase collections! Download Now!
Which type of patient should you attract in your community? What do you do to attract that patient? How do you increase referrals? We help you develop a strategy that fits your practice and your perspective patients.
Mailed and printed advertisements. Direct mail can have one of the biggest impacts in marketing strategies as its a physical representation of your brand.
Another personal touchpoint that can have a big impact, as you do have to have the individual's personal email address to start your outreach.
Great capabilities for giving personality to your practice and drives brand awareness. Can be a secondary form of "word of mouth".
Advertising on common digital sources such as Google, YouTube and Bing can cast a wide net around the audience and geographic area you target.
Learn more about our nationwide group of physical therapy practice owners.