About FYZICAL Therapy Franchise

Love your business.
Love your life.

Background

 

A new approach to the Physical Therapy business model

Our franchise model is transforming an industry dominated by hospitals and corporations. From all across the nation—in large cities, rural communities, and small towns—business owners with large, multi-clinic practices, solo practitioners, and startup practices are achieving their goals using FYZICAL’s business model and proprietary Balance Paradigm.

We strongly believe in supporting private practice, because private practice is built to support patients through relationships and connection — the cornerstone of our company’s culture. We believe in creating remarkable connections with our franchisees, our employees, and our patients. Large or small, every decision we make is an opportunity to enhance our clients’ wellness and strengthen the bond we have with them.

FYZICAL franchisees enjoy the benefits of our coaching and strategy with unrestricted access to our key team players, some of the most brilliant minds in business and physical therapy. We work with you to create a plan and help you work through each phase to achieve your goals.

Here's how we do it

  • Creation of a comprehensive 5-year strategic plan, including a budget for the year, during onboarding

  • Guidance through our 16-Step Opening Process 

  • Access to the FYZICAL 10 Point Management System

  • Proprietary Business Intelligence program for clinic management

  • Training and guidance on the execution of our proprietary business management tools
  • Classroom training for business management and clinical education

  • Strategies for meeting growth goals

  • Recruitment training

  • Marketing Support

  • Ongoing training and professional development and access to all materials through our learning management system — FYZICAL College

Meet our team

At FYZICAL, our team is YOUR team - and we are dedicated to seeing you accomplish your goals. As a member, you gain unrestricted access to the hundreds of years of business experience, proprietary knowledge, and real world experience this team brings to the table. Meet the team!
 

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Scott Wendrych

PRESIDENT | CHIEF OPERATING OFFICER

Scott has been deeply involved in the franchise industry for 20+ years, beginning his journey as a franchisee. His experience as a small business owner ignited his passion for franchising and served as a foundation for the tremendous success that has followed. Scott was instrumental in the growth of the Fitness Together franchise brand, which grew to more than 400 U.S. locations and expanded internationally. Scott led the launch of the Elements Massage franchise and served as the Chief Development Officer for WellBiz Brands Inc. until 2018. 

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Rick Douglass, PT, DPT, OCS, FAAOMPT

CHIEF CLINICAL OFFICER

Rick leads 60 Company Clinic locations and oversees the Clinical Education Team. He spearheads FYZICAL's advocacy efforts and works closely with our vendor partners to ensure that further development of clinical programs meets the needs of our patients across the country. As an early franchisee owner, Rick is dedicated to helping ensure clinical excellence at FYZICAL. He owned his own private practice for 13 years. Rick also earned a Fellowship in the American Academy of Orthopedic Manual Physical Therapists. Clinically, he specializes in the evaluation and treatment of orthopedic and spine dysfunction. Additionally, he is a member of the American Physical Therapy Association.

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Sarah Frohnhoefer 

CHIEF STRATEGY OFFICER

Sarah leads operational improvements, customer experience, and brand innovation—ensuring FYZICAL stays at the forefront of healthcare and franchising. With 25 years of experience scaling new products, services, and brands at Marriott International, Sofar Sounds, CLEAR, and many more. Sarah has a proven track record of transforming ideas into successful, scalable businesses by aligning market needs with operational delivery, enhancing both the customer journey and the bottom line. Sarah holds an MPA in Economic Policy from Columbia University, bringing a strong strategic foundation to her work.  

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Sonia Johnson

CHIEF COMPLIANCE OFFICER

Sonia oversees FYZICAL's compliance program, ensuring adherence to regulations, enhancing workplace safety, and guiding privacy law compliance while fostering a culture of integrity across all clinics. Before joining FYZICAL, Sonia was the Compliance Officer at VIP Medical Group, where she developed a compliance program, led audits, and worked with senior leadership on risk mitigation. Her experience includes federally qualified health centers, hospital systems, and private practices. She holds an MPH and a BS in Health Promotion from the University of Lynchburg.

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Cindy Savage

VICE PRESIDENT OF MARKETING & BRAND DEVELOPMENT

With nearly two decades of experience in marketing and brand development, Cindy has been instrumental in introducing innovative lead-generation strategies and fostering strong relationships with franchise owners at FYZICAL, driving growth and success across the organization. Her dedication and results-oriented leadership propelled her to her current role. Blending creative vision with operational expertise, she drives marketing and brand strategies that empower FYZICAL franchise owners to grow their businesses while delivering exceptional physical therapy services. Her leadership continues to elevate FYZICAL’s brand presence and impact within the industry. 

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Brian Werner, PT, MPT

NATIONAL DIRECTOR OF BALANCE CENTER DEVELOPMENT, EDUCATION, & TRAINING

Brian oversees the educational programs for FYZICAL, comprised of Physical Therapy, Audiology, and ENT centers. He graduated from Northern Arizona University in 1999 and opened the Balance Center of Las Vegas in 2001, followed by the opening of the Werner Institute of Balance and Dizziness in 2005. He has presented at national conferences and teaches continuing education courses in concussion, fall prevention, balance, and vestibular rehabilitation. He has extensive experience in balance, vestibular, and fall prevention therapy and has seen over 45,000 patients in his career with balance and vestibular dysfunction.

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Jim Abrams

CHAIRMAN AND CO-FOUNDER

Proven industry disruptor and legendary innovator, Jim Abrams, founded FYZICAL in 2012, continuing his track record as a successful business mogul and problem solver. Abrams is well-known for entering industries in turmoil, identifying the challenges, understanding what consumers want, and developing a business model for the independent business owner that changes the profession for the better.

Brand Triumph

"The Strong Survive, but the Courageous Triumph."

Brand Triumph is our national franchisee gathering, that demonstrates how FYZICAL creates remarkable connections in the physical therapy industry. In this video, you'll see over 600 FYZICAL franchisees coming together to learn, collaborate, and celebrate the triumphs of owners within our FYZICAL Family. 

A Few Of Our Many Accolades Include:
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