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MARKETING YOUR
PRIVATE PT PRACTICE

How to Market Your Practice to Attract New Patients, Increase Referrals, and Grow Your Business

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Physical Therapy Marketing Best Practices

OUR METHODS FOR DRIVING A STABLE FLOW OF APPOINTMENTS FOR NEW AND EXISITING PATIENTS

 

 

 

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HOW DO YOU BUILD STRONG PAID AND EARNED MARKETING CHANNELS FOR PATIENT AWARENESS AND ENGAGEMENTS?

If you’re in charge of your own PT practice, you may find marketing the most challenging aspect of your business. We hear the same thing from new and long-standing practices alike.

At its core, marketing is building connections. You are already an expert in physical therapy and rehabilitation, and understand the needs of your patients. To communicate to the market successfully, you must:

  • Evaluate your current marketing performance
  • Set effective marketing goals
  • Allocate resources toward your goals
  • Define your target audience
  • Choose appropriate messaging
  • Select the methods of marketing best suited for you
  • Talk about your services in terms of diagnostics so the patient can identify their need to act much sooner
  • Pull your plan together into a marketing calendar for execution.
 
PTP Marketing Plan Assessment

HOW DO YOU Evaluate Your Current Marketing Performance?

Calculate New Patient Volumes BY REFERRER

Every physical therapy marketing plan should integrate traditional (offline) programs with new media (online) strategies.

Medical Referrals

Review by doctor, practice or medical facility to better understand success rates

Patient Referrals

Word of mouth is one of the strongest drivers for long lasting clinical relationships

Digital Marketing

Everything from online ads, social media, and your website.

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FREE MARKETING GUIDE FOR YOUR PRACTICE

Are you struggling to make your physical therapy clinic more profitable? If so, it might be time to reevaluate your current PT marketing strategies. That’s why FYZICAL has been helping our physical therapist partners to improve their marketing programs for years. Here, we’ll give you a few pro tips on the value of a two key marketing strategies.

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Physical Therapy and Rehabilitation Marketing Support

TOP Marketing Channels for Physical Therapy Private Practitioners

Which type of patient should you attract in your community?  What do you do to attract that patient?  How do you increase referrals?  We help you develop a strategy that fits your practice and your perspective patients.

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Direct Mail Marketing

Mailed and printed advertisements.  Direct mail can have one of the biggest impacts in marketing strategies as its a physical representation of your brand.

E-Mail Drip Campaigns

Another personal touchpoint that can have a big impact, as you do have to have the individual's personal email address to start your outreach.

Social Media Marketing

Great capabilities for giving personality to your practice and drives brand awareness.  Can be a secondary form of "word of mouth".

Search & Display Advertising

Advertising on common digital sources such as Google, YouTube and Bing can cast a wide net around the audience and geographic area you target.